… or how to position publicity events as a core issue of your communication strategy
Our world has become saturated by messages, codes, images and all sorts of information… To be heard and understood today, we need to hit harder, quicker and louder.
Publicity event is a strategic yet essential feature of overall Brand and Corporate communication. It is not only used as a way to stand out, distinguish or trigger loyalty but also personalize contact with others.
Publicity events and marketing have become true alternatives for those who wish to communicate differently or add value and emotions using advertising media other than traditional.
We believe “Events marketing” should be tackled globally; as a central and long-term item of corporate vision and strategy. It is the source of bold actions capable of creating powerful and instant marketing buzz among selected targets.
It is the antithesis of a one-off, ephemeral media stunt. It commits the company to a genuine positioning approach. … because these events today govern relationships between the company and its audience, its brands and its consumers.
This winning attitude is backed by our organisational skills and devoted responsive team.
We cover every step of the event: from strategic thinking to operational aspects, from defining a long-term action plan to taking part in a specific one-off project.
These events spark off strong human relationships, innovative communication and below-the-line advertising strategies…
You have been warned : we are at the heart of strategy.